Strategic Services for Investors
Maximize Portfolio Value with Proven Strategies and Expert Execution.
A Legacy of Innovation and Impact
Newfire’s leaders have decades of experience building and scaling companies and have been directly involved in hundreds of millions in investment transactions and billions of dollars worth of value creation.
We’ve supported venture capital and private equity organizations in diligence and portfolio strategy. As long-term partners post-deal, Newfire’s Advisory Services helps firms rapidly address challenges of growth, from creating scale, to integrating companies and platforms, to driving efficiency post-transaction.
Trusted by Industry Leaders
How We Can Work Together
Set your portfolio companies on a path to success with services that address key pain points at every stage of the portfolio company lifecycle.
Enhance your decision-making with relevant experience. We examine your target’s technology and product strategies to solidify valuations and arm you with development priorities to move fast post-deal.
Download BrochureEnergize product development and scale safely. Our recommendations range from operational excellence programs to system renovations, with self-contained implementation teams ready to deliver execution.
Navigate turbulence and strategic pivots. We provide rapid access to high-level operators (including CTOs and VPs of product and engineering) with decades of digital health experience on an as-needed basis (from full-time to one day a week).
Replace hollow metrics with actionable insights. From data platform quickstarts and optimization programs to AI & ML implementation assessments, we provide clear roadmaps for even the most demanding digital health projects.
Connect seamlessly and scale efficiently. Whether integrating with EHRs, practice management systems, CRMs, or other healthcare platforms, we deliver solutions to simplify complexity and accelerate results.
Take the lead on cloud, infrastructure, and security. Choose dedicated, shared-services or hybrid delivery at eight or even 24 hours a day to build a robust foundation for your project and then scale support up or down as needed.
A true partner demonstrates mental alignment with your vision, anticipates your needs, and advises you where you need to go because they’ve been there before. All of this reflects our experience with Newfire and sets them apart from other service providers we've worked with.
Cristiano Cairo, Chief Product Officer at PISON
Meet Newfire’s Advisors and Practice Leaders
Will Crawford
Will has been on both sides of many digital health and technology transactions as part of the leadership teams at Fitbit, Medically Home, SmartSense, Perceptive Informatics and elsewhere. As CTO at Invantage, Inc, he launched the first major SaaS platform for Clinical Trial Management. From 2006 to 2007 he was the HIT Policy Lead at the Centers for Medicare and Medicaid Services. He is the author or co-author of four books on software development, which have collectively sold hundreds of thousands of copies. As an angel investor he has supported many successful startups and continues to mentor emerging companies throughout the United States.
Michael Weintraub
Michael is Co-Founder and Managing Partner of Ardan Equity, a healthcare enterprise software private equity firm. He was most recently Managing Partner of Optum Ventures, a leading health services company focused on digital health innovation. Michael previously co-founded and served as CEO of Humedica, a pioneer and leader in the field of population health management and big data.
Gordon Wong
Gordon brings over 30 years of expertise in data warehousing, analytics, and leadership. He has held key roles at leading companies like Fitbit, HubSpot, Cityblock Health, and TripAdvisor, where he pioneered data strategies that enhanced scalability and decision-making. A recognized thought leader and early adopter of technologies like Snowflake and dbt, Gordon is dedicated to helping investors and businesses unlock data-driven growth, mitigate risks, and achieve transformational success.
Brendan Iglehart
With over a decade of experience in healthcare technology, EHRs, and interoperability, Brendan enables scalable solutions for Newfire customers. Most recently, Brendan was the first Staff Solutions Engineer at Redox, where he designed interoperability strategies for over 250 companies ranging in size from seed-funded to Fortune 500. His previous experience includes senior technical implementation roles at Epic, CommonSpirit Health, and Medically Home, where he led integrations with Mayo Clinic and Kaiser Permanente.
Examples of Our Work
Helped a cold-chain IoT platform modernize legacy systems, transitioning to Kubernetes, .NET Core, and Amazon Aurora. This modernization reduced costs, enabled faster feature deployment, and ensured higher uptime, paving the way for partnerships with industry giants.
Developed a patient-facing web portal integrating with proprietary APIs to provide an improved UI for communication, vital sign tracking, and appointment scheduling. Built an automation engine to streamline operations, reducing manual tasks like unlocking appointment slots for providers.
Designed and implemented a scalable data warehouse for a subscription-based startup, integrating diverse data sources to enable real-time reporting. Delivered dashboards for operational insights, reduced manual processes, and empowered client teams with self-service analytics, driving cost-efficient, data-driven decisions.
We’ve been on both sides of the table—building, scaling, and exiting healthcare companies. Newfire was founded by company builders and leaders in the healthcare industry, with firsthand experience navigating funding rounds, acquisitions, and successful exits. As a collective, we’ve been there before—so we know what companies need and what investors expect at every turn, delivering actionable insights and execution that drive measurable value.
Will Crawford, Head of Advisory Services and Chief Technology Officer at Newfire Global Partners
Let’s Build Value Together
Partner with Newfire to unlock the full potential of your investments. From due diligence to execution, we provide the expertise, speed, and actionable insights you need to make confident decisions and drive results.
